{"id":9069,"date":"2025-07-30T16:19:39","date_gmt":"2025-07-30T12:19:39","guid":{"rendered":"https:\/\/evisionworlds.com\/?p=9069"},"modified":"2025-07-30T16:19:39","modified_gmt":"2025-07-30T12:19:39","slug":"highlander-and-tokyo-talkies-expand-into-the-middle-east-via-strategic-partnership-with-rapheal-lifestyle","status":"publish","type":"post","link":"https:\/\/evisionworlds.com\/?p=9069","title":{"rendered":"Highlander and Tokyo Talkies Expand into the Middle East via Strategic Partnership with Rapheal Lifestyle"},"content":{"rendered":"

Dubai\u00a0 : <\/strong>Founded by a team of six like-minded entrepreneurs, Brand Studio Lifestyle Pvt. Ltd. <\/strong>has emerged as one of India\u2019s most agile and fast-growing fashion houses\u2014home to popular brands like Highlander, Tokyo Talkies<\/strong>.<\/p>\n

After making a strong mark in India\u2019s fashion landscape, BRAND STUDIO LIFESTYLE is now entering the Middle East market through a strategic collaboration with Rapheal Lifestyle<\/strong>. As part of this expansion, the company is set to launch three mega stores on a single day<\/strong>\u2014July 30, 2025 <\/strong>in the UAE<\/strong>. The stores at Sahara Centre and Mega Mall <\/strong>in Sharjah<\/strong> and BurJuman mall<\/strong> in Dubai<\/strong> will be inaugurated by Sanju Samson<\/strong>, cricketer and brand ambassador of Rapheal Lifestyle. These exciting flagship stores aim to attract fashion-forward consumers and industry stakeholders alike, offering a vibrant new take on affordable, on-trend youth fashion in the Gulf<\/p>\n

This international launch follows BRAND STUDIO LIFESTYLE\u2019s impressive offline growth in India. In just nine months of operations, the company has opened 37 stores across the country and is on track to reach 75 stores by March 2026 Pan India.<\/p>\n

The collaboration with Rapheal Lifestyle goes beyond retail presence. It sets the stage for deeper market penetration and opens doors to multi-format distribution channels across the Middle East. The company has already announced plans to open seven additional stores by March 2026,<\/strong> as part of its broader omnichannel strategy.<\/p>\n

About Highlander & Tokyo Talkies<\/strong><\/p>\n

Highlander and Tokyo Talkies are marquee brands in India with over 30 million units sold across 20,000 postcodes across India. The brands introduce over 800 new styles per month, with an aim to bring the latest runway-inspired, street-smart fashion to everyday consumers.<\/p>\n

With a backend powered by a unique data driven concept to consumer fashion supply chain that is supported by an eco-system of over 200 vendor partners and 300,000 sq.ft. of logistics centre, the brands are poised to support both national and international growth. This strong business model makes Highlander and Tokyo Talkies among India\u2019s leading fashion disruptors. The brand\u2019s move into the Middle East, in collaboration with Rapheal Lifestyle, signals a shift from being a digital-first giant to a truly global, omnichannel fashion powerhouse.<\/p>\n

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About Rapheal Lifestyle<\/strong><\/p>\n

The entry within retail is a strategic move by Rapheal Lifestyle, a retail and consumer-facing arm of the UAE-based Rapheal Group \u2014 a multi-billion-dollar conglomerate with deep-rooted interests across glass and aluminium fabrication, construction, film pre and post-production studios, besides movie distribution.<\/p>\n

At the helm of Rapheal Lifestyle is visionary entrepreneur Mr. Rapheal Pozholilparambil, who started from humble beginnings and built a diversified empire supporting the construction and real estate ecosystem across the UAE and MENA region.<\/p>\n

\u201cThis is more than just a retail launch \u2014 it is about creating a lifestyle experience that\u2019s affordable, accessible, and expressive,\u201d said Mr. Rapheal at the opening ceremony. \u201cWith Tokyo Talkies and Highlander, we\u2019re not just bringing in fashion. We\u2019re bringing in a whole new vibe.\u201d<\/p>\n

Continuing, he added, \u201cWe are extremely happy to partner with Brand Studio Lifestyle which has a proven track record in setting benchmarks for young, fashion forward fashion.<\/p>\n

\u201cThis is a defining chapter in our journey,\u201d said Shyam S Prasad, Co-Founder & CEO of Brand Studio Lifestyle. \u201cWith our entry into the Middle East, we are exporting a bold, confident Indian fashion identity to the world.\u201d<\/p>\n

Looking Ahead: Fast Commerce & Global Luxury<\/strong><\/p>\n

In addition to brick-and-mortar expansion, Rapheal Lifestyle is charting an ambitious course into fast commerce, focusing on:<\/p>\n