SkyBlue Media, an award-winning strategic out-of-home
(OOH) marketing entity, receives commendation from the Public Transport Department of the
Roads and Transport Authority (RTA) for its constructive efforts and significant contribution to
supporting mobility plans in Dubai during the COP28 conference.
SkyBlue Media marked its brand-new government-partnered initiative by executing a
remarkable branding campaign through a public bus network, in conjunction with the 28th
meeting of COP28 UAE – United Nations Climate Change Conference, which was the hype of
November at Expo City Dubai. SkyBlue Media was appreciated for the valuable support given
during COP28 aligns seamlessly with the prestigious status of the UAE and specifically, the
Emirate of Dubai.
This initiative was made possible through the strategic collaboration between SkyBlue Media
and RTA, solidifying SkyBlue Media as the exclusive OOH media partner for the Bus Fleet and
its related facilities like Bus Shelters, Mupis and Bus Stations. This collaboration was to bring
the concepts of COP28 to life by delivering innovative and impactful solutions for global
environmental initiatives. Accordingly, SkyBlue Media executed a campaign to wrap over 98
public buses with conceptual COP28-inspired materials.
Dato Manikandamurthy Velayoudam, Group Chairman & Managing Director of SkyBlue
Media, expressed his enthusiasm about the partnership, stating, “Our collaboration with RTA
stands as a testament to our shared commitment to excellence. We take immense pride in the
success of the COP28 bus wrap campaign, showcasing the remarkable synergy between
SkyBlue Media’s creativity and RTA’s logistical expertise. We are truly honored to receive
commendation and our heartfelt gratitude goes to the Public Transport Department of RTA for
this recognition. Their acknowledgment motivates and fuels our commitment to fostering
innovation and sustainability in our campaigns. This accolade inspires us to continue pushing
boundaries for a brighter, more sustainable future."
Despite stringent timelines, SkyBlue Media demonstrates unparalleled agility by efficiently
designing, producing, and installing captivating wraps on a fleet of 81 Volvo buses, 7 Coach
buses and 10 electric buses. SkyBlue Media indicated its commitment to sustainability by
including 10 electric buses in the COP28 fleet. The 98 bus fleet became the exclusive mode of
transportation for COP28 delegates, shuttling them seamlessly between hotels and the
conference venue.
Through meticulous design, SkyBlue Media has created visually striking wraps that captured the
essence of COP28, turning buses into mobile canvases to effectively promote the event and its
key messages across Dubai. The mobile billboards communicated the conference's significance
to a broad audience, extending their reach beyond the confines of the conference venue.
SkyBlue Media showcased excellence by selecting high-quality materials for bus wrapping,
known for being eco-friendly and durable. Furthermore, they have ensured the use of weather-
resistant wraps that held up well in Dubai's changing weather, maintaining vibrant colors and
leaving a lasting impact during COP28.
Notably, SkyBlue Media takes pride in being the first out-of-home (OOH) media company in
Malaysia to operate all its billboards with 100% renewable energy. This commitment extends
further to SkyBlue’s emphasis on utilizing sustainable and eco-friendly materials, aligning with
its core mission to contribute positively to the environment through responsible advertising
practices.
