Dubai will host the Emirates Luxury Show – Eternal Runway and Emirates Awards – Business and Real Estate on 27 September 2026 at Le Méridien Dubai.
9Organised by Emirates Holding FZ LLC, Rose Merc Limited and Moda Orama Events Pvt Ltd (MOVe), the event will bring together royal family members, business leaders, real estate professionals, designers, celebrities, media, influencers and international guests. It is powered by Pezon and JOJO OTT.
Event Highlights
- 15 international designers
- 15 celebrities and special guests
- 100 professional models
- 30 awardees
- 1,000 elite guests
- 35 luxury and real estate booths
- Millions of media and digital reach
Emirates Luxury Show – Eternal Runway
The runway will showcase international fashion, creativity and craftsmanship, connecting designers and talent with business, entertainment and global opportunities.
Expected celebrity Showstoppers Arbaaz Khan, Krushna Abhishek, Celina Jaitly, Zareen Khan, Hussain Mansoori, Terence Lewis, Salman Yusuff Khan and Sadiq Ahmed, among others.
Featured designers include Archana Kochhar, Manali Jagtap, Moodaaz Fashion ,
Saif Imam, Neena Fashion, Sudha Acharya, Kanchan, Sukanova, Afroz, Ashwini and Namrata, alongside talent from Russia, Europe, the UAE and other markets.
The show will be directed by Shakir Shaikh globally one of the best Show Director, directing 100s of shows annually and the show is supported by his international team specialising in lighting, visuals, sound, backstage management and choreography.
Emirates Awards – Business and Real Estate
The awards will recognise individuals, entrepreneurs, companies and industry leaders for excellence, innovation, leadership and contributions to business and real estate in the UAE and globally.
Supporting Dubai Tourism
The event supports Dubai’s position as a global destination for tourism, luxury, culture, business and international events. It will welcome international talent, investors, media and guests while promoting Dubai’s hospitality and event infrastructure in line with Dubai Department of Economy and Tourism (DET) objectives.
This platform, Emirates Luxury Hub, is about much more than luxury. It is a platform that celebrates unity, cultural exchange, inclusivity, women’s empowerment, and the growth of business and trade.
By bringing together people, brands, entrepreneurs, and industry leaders from diverse backgrounds, we aim to create meaningful connections, encourage collaboration, and unlock new opportunities.
A step towards positioning the UAE as a global leader and the ultimate destination for beauty, fashion, luxury, business, and trade.
About the Organisers
Emirates Holding FZ LLC, part of Emirates Holding Group and the Rose Merc Limited business group, operates across events, investments, real estate, marketing, hospitality, fashion, commodities, fintech and consultancy. Conglomerate of Rose Merc Limited – listed on the Bombay Stock Exchange.
Rose Merc Limited is a publicly listed company focused on strategic partnerships and opportunities across business, investment, lifestyle, fashion and emerging markets.
Moda Orama Ventures Pvt Ltd (MOVe) is an events and fashion platform with its own studios, focused on fashion, entertainment, lifestyle and creating international opportunities for talent and brands.
Leadership Perspectives
Hanif Shaikh, Founder and Chairman of Emirates Holding Group, said:
“This event brings fashion, business, real estate and entertainment together while recognising success and creating meaningful global connections. Dubai is the ideal destination for this initiative.”
Vaishali Parkar kumar, Managing Director of Rose Merc Limited, said:
“We are proud to support a platform that celebrates excellence, connects industries and creates international visibility for participants and partners.”
Harshee Haria, Owner Moda Orama Events Pvt Ltd (MOVe) and Creative Head – Rose Merc Ltd said
“This event is a celebration of creativity, innovation and collaboration, bringing together fashion, business and entertainment on one exceptional platform.
Amit Singh, Managing Director of Pezon, said:
“Pezon is proud to power this prestigious event, supporting a platform that brings together fashion, business, innovation and global opportunities.”
Nicole, representing Diva Agency and the Fashion Leadership Team, said:
“Eternal Runway celebrates individuality and creativity while giving designers, models and brands an international platform.”
Event Information
Event: Emirates Luxury Show – Eternal Runway & Emirates Awards – Business and Real Estate
Date: 27 September 2026
Venue: Le Méridien Dubai
Organised by: Emirates Holding FZ LLC, Rose Merc Limited & MOVe
Powered by: Pezon & JOJO OTT
